For most of 2018, one of the defining stories about Apple is that MacBooks are on the struggle bus. On the cusp of what in all likelihood is its final product launch of the year, Apple will hopefully take a page out of Google’s playbook to resuscitate its enterprise offerings and ensure it’s the laptop of choice for creatives in the years to come.
While it’s affordability and value have been an Apple anathema for most of the company’s history, the rumor mill has strongly suggested that a cheaper MacBook is the works, possibly priced somewhere between $999 to $799. For those keeping score at home, that’s just enough of a price break to bring them into the Chromebook’s price range. A price reduction along with incrementally improved specs might be announced at Apple’s Tuesday product launch, but how exactly could that look like?
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