— Bethesda

In January where Spencer says, “We lost the worst generation to lose,” seemingly admitting that Xbox won’t be able to catch up with Nintendo and PlayStation. That’s then followed by a November 2023 Spencer interview with Famitsu, where he describes the future of Xbox as “platform-agnostic.”

“Xbox is a community of players, so it’s important to build a community of players across a variety of platforms, which gives the community and the brand even more strength.” Spencer says, “Just as we think of ROG Ally and Steam Deck as part of the Xbox community, we need to think of the many Nintendo Switch and PlayStation users as part of the Xbox community in the future.”

That sure sounds like a prelude to Xbox games coming to other platforms, and it’s becoming clearer and clearer that Microsoft is changing its whole strategy.

Ever since the reveal of the Xbox One it feels like Microsoft has been on its back foot in gaming. That infamous 2013 presentation was met with overwhelming negativity as fans learned the console would be always online and couldn’t play used games (policies that Xbox has since walked back after a customer uproar). It burned almost all the goodwill the company had established with the last two consoles. From there, the Xbox Series X|S has suffered from a lack of well-received exclusives, as many of Xbox’s big games remain in development.

There’s quite literally years worth of evidence for Microsoft business plan not working, and that can only go on for so long. Xbox has built a community and a strong infrastructure with Game Pass, but it simply can’t catch up in terms of consoles and actual hardware.

Starfield was created by one of the most beloved developers in the industry, and limiting that to the console in third place in a market dominated by three consoles simply doesn’t make sense. It feels like Microsoft has been deliberately laying the foundation for this pivot as a back pocket strategy, and it was only a matter of time before games like Starfield find their way to other platforms.

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