This Is Why Some People Are Creative — And Others Really Aren’t

Creativity is often defined as the ability to come up with new and useful ideas. Like intelligence, it can be considered a trait that everyone — not just creative “geniuses” like Picasso and Steve Jobs — possesses in some capacity.

It’s not just your ability to draw a picture or design a product. We all need to think creatively in our daily lives, whether it’s figuring out how to make dinner using leftovers or fashioning a Halloween costume out of clothes in your closet. Creative tasks range from what researchers call “little-c” creativity — making a website, crafting a birthday present, or coming up with a funny joke — to “Big-C” creativity: writing a speech, composing a poem, or designing a scientific experiment.

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